Global Business Director
Originally from the world of advertising, James started in the hotel business in the best possible way, by accident, and has never left. James did a three-year management trainee course at the famous boutique hotel, Lydmar, in Stockholm before leaving to join consulting firm Overlook Hospitality Management.
James was Managing Director of The Bench for 5 years before becoming Managing Director of STR Global. A regular speaker at conferences and on TV (CNN, BBC) and others talking about the industry.
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