James Chappell

Global Business Director

Horwath HTL

Originally from the world of advertising, James started in the hotel business in the best possible way, by accident, and has never left. James did a three-year management trainee course at the famous boutique hotel, Lydmar, in Stockholm before leaving to join consulting firm Overlook Hospitality Management.
James was Managing Director of The Bench for 5 years before becoming Managing Director of STR Global. A regular speaker at conferences and on TV (CNN, BBC) and others talking about the industry.

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