Gerhard Erasmus

CEO

Apex Alliance

Hospitality & Hotel Management executive – offering world-class experience at 4&5 Star Hotels -heading operations; providing guest and ‘Super VIP’ services for global icons such as Bill Gates, Oprah Winfrey, Desmond Tutu, and John Travolta; driving the achievement of the ‘ultimate’ in guest experiences, and focusing keenly on revenue and profit. With proven success at developing company-wide strategies and promoting data-driven decision making throughout the organization. Skilled in the leadership of strategic thinking, environmental analysis (competitive, consumer, economic), business case development, marketing alignment, and financial modeling.
I am passionate about customer service and the hospitality industry to include successes in both property level and corporate roles in Hotel companies. My unique background in operations, finance, marketing, and corporate strategic planning gives me a unique perspective to gain trust and partnership with functional leadership, resulting in an integrated strategy that is executable at all levels.

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