Global Business Director
James Chappell is the Global Business Director of Horwath HTL, the
worlds oldest and largest Hospitality Consulting Brand and is
responsible for 50 offices in 39 countries around the world.
Horwath HTL is famous for their expertise in the hospitality sector
having written the first uniform standard of accounts, and for having the
most experienced local experts in the business.
Originally from the world of advertising, James started in the hotel
business in the best possible way, by accident, and has never left.
James did a three-year management trainee course at the famous
boutique hotel, Lydmar, in Stockholm before leaving to join consulting
firm Overlook Hospitality Management with a brief to develop new
products for the industry.
One of these became The Bench, which revolutionised the way
performance data was collected and used in hotels. James was
Managing Director of The Bench for five years before becoming
Managing Director of STR Global, the company formed by the merger of
The Bench, Deloitte’s HotelBenchmark and Smith Travel Research.
A regular speaker at conferences and on television, James has
appeared on CNN, The BBC, Bloomberg and others talking about the
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