Péter Kerek

Deputy Managing Director for Strategy - Accent Hotels

Peter Kerek joined the independent Hungarian hotel management group, Accent Hotels, when it was founded in 2007 and he is now one of the top managers of the company. Accent has filled a gap on the Hungarian market providing professional hotel management services to independently owned hotels. Peter assisted the company along its journey to become one of the marketing leading hotel groups in Hungary. Having started as Project Manager, he later became responsible for coordinating the sales and marketing activities of the portfolio as Director of Sales and Marketing. In 2012, 5 years after its foundation, Accent was already operating more than 1000 keys in a diverse portfolio of 3 to 5-star properties including city hotels and wellness resorts across the country. Since 2017 Peter has taken the initiative to become in charge of the strategic development of Accent Hotels with keeping the sales and marketing department in his focus but extending his activities into business development roles. He is a deputy managing director at the group which operates closely 2000 keys now and is continuously expanding its portfolio both in Hungary and Austria.

Accent Hotels is one of the most colourful and dynamically developing hotel chains in Hungary. Our portfolio includes a wide selection of hotel categories from Austrian ski hotels through castle hotels and business hotels to four-star wellness hotels. We at Accent Hotels work to ensure that our guests always leave with unforgettable experiences, maximum satisfaction and return to us.
Accent Hotel Management provides a full range of hotel consulting and operations management services to hotel owners, developers and lenders.
- Established in 2007 by CEE hotel industry professionals with many years of international experience in hospitality industry and catering.
- Currently operating almost 1900 rooms in 26 hotels in Hungary and Austria, on behalf of real estate owners and investors.
- Around 650 employees based in hotels in 2022 and a head office in Budapest of 41 professionals supporting our hotels.
The core services of the company are hotel operation, project and development consulting, also business audit and evaluation.
“To provide superior, professional management, creative marketing and disciplined financial control to the owners of quality hotels - with the aim of maximizing revenue, profit and asset value in each hotel through correct market positioning, active sales and cost control, and the highest level of guest satisfaction.”


14:55 - 15:35

Tuesday March 28th

The Drivers of Successful Investors to become Hotel Owners

Maciej Wolski

Group CEO, Tacit Investment S.A.

Lukas Koller

Managing director and Co-Owner, Est-Hotels

Herbert Pinzolits

Owner & Ceo, Mamma Group

Vladimir Gorashchenko

Founder, President & CEO, Double W Group

Chair: Péter Kerek

Deputy Managing Director for Strategy, Accent Hotels