Since 2023, Frank Ruel has been the Vice President – Development Accor Eco - Midscale & Premium Brands “Eastern Europe, Balkans, Italy & Greece”. After more than 20 years of service at Accor Hotels - including senior operational roles in Belgium and General Manager positions in the UK, Russia and Turkey - he was appointed as Area General Manager for Lithuania, Latvia and Estonia, in 2012, then from 2014 as Area General Manager for Romania, Bulgaria and Macedonia. In September 2017, he was appointed as the Head of Development Orbis/AccorHotels for Eastern Europe and since 2018, he has been holding the position of VP Development Accor Eastern Europe.