Prof. Dr. Christian Buer, Managing Partner at Horwath HTL Germany, Austria and Switzerland, started his career at Steigenberger Consulting, where he completed his PhD in the field of hotel leadership and hotel processes. This was followed by positions at the joint venture ArabellaSheraton as Group Director Marketing Services & Development and the Fundus Group as responsible for their hotels. As professor at Heilbronn University, he leads the Department of Tourism Management and is co-founder of the Institute for Tourism, Travel & Hospitality. Dr. Buer is also the Founder & Chairman of the Heilbronn Hospitality Symposium and Honorary Chairman of the Tunisian Hospitality Symposium in collaboration with Catharge University, Tunis.