Hilton has over 430 trading hotels in Europe. Over 110 of these are in the Central & Eastern Europe region, with around 55 in the pipeline, reflecting our accelerating growth in those markets.
Hilton works with a wide range of owners under either a management contract or a franchise agreement. Our focus is on finding the most suitable contract type that will deliver the best performance for owners while meeting the needs of travelers. Hilton expects rapid growth in the region in the coming years as evidenced by our growth in Europe during the last decade.
There are many reasons why Hilton’s franchising model is strong, not least because we have a finely tuned and highly successful franchise model which has been part of Hilton’s development strategy for many years. Hilton also continues to be a sought-after management company, given our global scale and depth of expertise, which is highly valued by investors and financing institutions.
Hilton works with owners to create sustainable value and we take a long-term view in all of our partnerships. Our global scale and the strength of our brands allows us to work with a variety of owners with varying development strategies. By aligning our objectives from the outset we can help owners, no matter their experience, achieve their goals, from planning to construction, through to opening. Plugging into Hilton’s commercial engine and community of 100 million Hilton Honors members is incredibly attractive and delivers market premiums during the course of the contract.
Naturally, there are market variations across Europe’s sub-regions, but Hilton welcomes these differences. We strive to work with the right partners in the best locations to develop properties to ensure a long and successful relationship. With Hilton’s diverse brand portfolio, owners can find a solution best suited to their opportunity and development objectives.
We’ve seen tremendous success with Hampton by Hilton and Hilton Garden Inn, as well as DoubleTree by Hilton, in Central and Western Europe and the US. Growing the footprint of Hilton’s brands in the CEE region is a key focus. The right product, the right market, the right owner, the right opportunity – every day, everywhere is always top of mind for us.
There is great potential to bring additional properties to markets where Hilton has a strong presence, such as the UK, Germany, Russia, Turkey, and Poland. This momentum is being driven by the market premiums Hilton brands achieve. With 100 million Hilton Honors members worldwide and 80,000 bookings a day on Hilton.com, owners have immediately connected to a truly global marketplace and the potential is enormous.
It’s simple really, Hilton’s brands are driving market premiums around the world. Hilton is the most recognizable name in the hospitality industry and with market-leading brands and 100 years of experience, we are well-positioned for success for the next 100 years.